theshirt-store

The Shirt - Press Release

Founded in 2017, The Shirt set out to create quietly elegant versions of a menswear staple, the T-Shirt.

THE CONCEPT

Inspired by simple luxury and minimal design, The Shirt t-shirts are both understated and sophisticated. The Shirt adds a stylish dimension to an easy-to-wear staple, using quality fabrics, simple detailing, faultless tailoring and construction. The Shirt was born from an aspiration for discrete elegance and style, from day to night, from meetings to cocktails.

THE COLLECTION

The Shirt offers two unique collections of t-shirts, based on the subtle combination of high quality classical shirt fabrics and super-soft jersey materials. The “Simple” collection offers a range of t-shirts with simple yet innovative design, while the “patchwork” collection was created using the technique of sewing together small pieces of cloth with different patterns and colors.

THE LOOKBOOK

For the launch of the first collection, The Shirt decided to pay tribute to the everyday man by handing over the modeling gig to real-life people instead of professionals. a talented architect, a true bohemian who cooks in remote villages, a fashion insider, a product marketing manager at Microsoft and an acclaimed chef, all posed for The Shirt underlining the brand’s “boy next door” philosophy.

 

> Media contact: Eliana Chrysikopoulou +30 6977 234 798 or info@theshirt-store.com
> Download the press release here: The Shirt - Press Release (.pdf)
> The Shirt official logo: The Shirt - Logo (.png)